Unique Ability®: The Superpower Every Entrepreneur Must Protect

Every entrepreneur has a Unique Ability—the combination of talents, passions, and value-producing activities that they do exceptionally well. For Rick, this meant connecting with customers, understanding their needs, building long-term relationships, and selling with authenticity.

But as RJ Enterprises grew, Rick spent less time in his Unique Ability and more time doing everything else—reviewing financial statements he didn’t understand, putting out operational fires, approving every decision, managing HR details, and reacting to daily chaos.

When Kate introduced Rick to Dean, his new fractional CFO, one of Dean’s first goals was to help Rick rediscover, define, and protect his Unique Ability. Together they identified the specific activities where Rick created the most value—and the ones that pulled him away from that zone.

As Dean took over the financial burden and helped build a stronger operational structure, Rick felt something he hadn’t felt in years: relief. With his time freed, he returned to customer meetings, strategic conversations, and growth initiatives. And the business responded immediately—sales improved, teams became more confident, and Rick felt reconnected to the company he built.

A business grows best when the owner spends the majority of their time inside their Unique Ability®. It’s not a luxury; it’s a requirement for sustainable success.

Unique Ability® is a registered trademark of The Strategic Coach Inc.